Portfolio
Brand Marketing
Spiketrap Brand Personality & Voice
Establishing the brand personality & voice for an innovative audience insights platform serving the gaming industry.
Discover Why
Piquing the curiosity of market researchers and inspiring them to attain deeper insight into their audiences.
Marketing to the Power of X
Redefining the AUDIENCEX brand positioning to better convey its value & resonate with mid-market advertisers.
Product Marketing
Unlocking Choice: CMP GTM
Positioning and GTM strategy for the InMobi Choice CMP, a consent management platform acquired by Quantcast and improved to serve the mobile ecosystem.
Demystifying Ad Mediation
Positioning and GTM strategy for Meson, a SaaS ad mediation platform, which aimed to educate & empower publishers while challenging the status quo.
Go Beyond: Compass SDK
Positioning and GTM strategy for the Compass SDK launch, which invited publishers to #GoBeyond with AdColony.
SaaS Promotion & Education
Ongoing product marketing for an enterprise SaaS platform serving the video game industry.
Articles
The future of mobile video is looking up
Byline prepared for AdColony's head of publishing to position full-screen vertical video as the natural next trend in mobile ad monetization.
Fandoms, Franchises and Flux: Addressing Audiences Amid Gaming Acquisitions
Opinion piece written for Adweek exploring the narrative unfolding in gaming & what marketers must do to foster trust amid acquisitions.
Conversation as the Crewmate: Understanding the Rise of Among Us
Byline exploring the rising popularity of the game Among Us through the lens of audience conversation.
To Understand Audiences, You Need to Ask “Why”
Byline written for Spiketrap's CEO to discuss the value of asking why — and how marketers can rethink their current approach to data & insights to answer this question.
Once the Ugly Duckling of Digital, Gaming Is the New Star
Byline in Adweek discussing the video game industry's center stage role in popular culture and how the advertising industry is finally starting to take notice.
Completing the loop: Monetizing to engage
Byline prepared for AdColony's EVP of Publishing to advance the brand's narrative that strategic ad monetization can actually improve user engagement.
Why Brand Safety Measurement Standards are Failing Marketers
Byline in Martech Cube examining why traditional brand safety solutions are unable to meet the demands of high velocity user generated content in the creator economy.
Dump Your Demos: Why assumptions are killing campaigns
Byline in Campaign US challenging marketers to dump their demographic assumptions and instead seek deeper audience understanding.
Interview: Unlocking Audience Understanding with NLP AI
Written interview prepared for Spiketrap's Chief Scientist discussing the power and future of NLP AI to unlock true audience understanding for brands.
Studies
Measuring the Conversation: The Game Awards
Series of 9 reports designed to generate air cover and leads for Spiketrap by tying proprietary insights to a tentpole industry event.
Mending Measurement: Attaining a Clear View of Ad Effectiveness
Report that explored the current gaps in ad effectiveness measurement and introduced DISQO's cookie-free solution.
3rd Edition: Consumer Confidence in the Context of COVID-19
Third edition of a study for DISQO exploring how consumer confidence and behaviors have shifted in Q2 2020.
AdColony Study: Video Creative Best Practices
Extensive study into the creative attributes affecting app install marketing campaign KPIs, driving awareness & engagement.
Assessing Ad Relevance: May 2020 Snapshot
Whitepaper for DISQO exploring perceptions, expectations, and reality as they pertain to advertising relevance.
Mobile Monetization Study: Effects of Blacklisting
Mobile monetization study that sought to educate app developers and alleviate a common ad monetization concern.
Grocery Shopping Experiences: May 2020 Snapshot
Whitepaper for DISQO exploring consumer preferences & satisfaction for various grocery shopping methods.
4th Edition: Consumer Confidence in the Context of COVID-19
Fourth edition of a whitepaper for DISQO exploring how consumer confidence and behaviors have shifted amid COVID-19.