The Need

  • Garner awareness for a product acquisition, leaning on the reputation of the acquired tech while fostering renewed interest in its future based on planned feature additions.
  • Maximize customer retention for those transferred via clear communication.
  • Encourage cross-adoption of new solution within existing publisher clientele.
  • Acquire all-new publisher clients via this launch.

The Highlights

  • Developed messaging to tie solution into publisher solution narrative framework, leveraging “Foster Trust. Unlock Revenue.” as key tagline.
  • Worked with brand and product teams to transition an acquired product into brand framework.
  • Successfully announced & launched the consent management platform in Q3 2023.
  • Acquired over 500 new publisher clients in the first 90 days.
  • Drove continued adoption in 2024 via email campaigns & thought leadership efforts that focused on key principles & customer impact.

Other Projects