The Need
- Garner awareness for a product acquisition, leaning on the reputation of the acquired tech while fostering renewed interest in its future based on planned feature additions.
- Maximize customer retention for those transferred via clear communication.
- Encourage cross-adoption of new solution within existing publisher clientele.
- Acquire all-new publisher clients via this launch.
The Highlights
- Developed messaging to tie solution into publisher solution narrative framework, leveraging “Foster Trust. Unlock Revenue.” as key tagline.
- Worked with brand and product teams to transition an acquired product into brand framework.
- Successfully announced & launched the consent management platform in Q3 2023.
- Acquired over 500 new publisher clients in the first 90 days.
- Drove continued adoption in 2024 via email campaigns & thought leadership efforts that focused on key principles & customer impact.
Other Projects
Unlocking Choice: CMP GTM
Positioning and GTM strategy for the InMobi Choice CMP, a consent management platform acquired by Quantcast and improved to serve the mobile ecosystem.
Demystifying Ad Mediation
Positioning and GTM strategy for Meson, a SaaS ad mediation platform, which aimed to educate & empower publishers while challenging the status quo.
Measuring the Conversation: The Game Awards
Series of 9 reports designed to generate air cover and leads for Spiketrap by tying proprietary insights to a tentpole industry event.
Grocery Shopping Experiences: May 2020 Snapshot
Whitepaper for DISQO exploring consumer preferences & satisfaction for various grocery shopping methods.
4th Edition: Consumer Confidence in the Context of COVID-19
Fourth edition of a whitepaper for DISQO exploring how consumer confidence and behaviors have shifted amid COVID-19.
Assessing Ad Relevance: May 2020 Snapshot
Whitepaper for DISQO exploring perceptions, expectations, and reality as they pertain to advertising relevance.
3rd Edition: Consumer Confidence in the Context of COVID-19
Third edition of a study for DISQO exploring how consumer confidence and behaviors have shifted in Q2 2020.
Discover Why
Piquing the curiosity of market researchers and inspiring them to attain deeper insight into their audiences.
Mending Measurement: Attaining a Clear View of Ad Effectiveness
Report that explored the current gaps in ad effectiveness measurement and introduced DISQO's cookie-free solution.
Marketing to the Power of X
Redefining the AUDIENCEX brand positioning to better convey its value & resonate with mid-market advertisers.
AdColony Study: Video Creative Best Practices
Extensive study into the creative attributes affecting app install marketing campaign KPIs, driving awareness & engagement.
Go Beyond: Compass SDK
Positioning and GTM strategy for the Compass SDK launch, which invited publishers to #GoBeyond with AdColony.
Mobile Monetization Study: Effects of Blacklisting
Mobile monetization study that sought to educate app developers and alleviate a common ad monetization concern.