The Need
- Better understand consumer expectations regarding choice & privacy on mobile to inform product decisions.
- Leverage insights to demonstrate InMobi cares about consumers, garner awareness for its consent management platform, fuel campaigns, and elevate speaking sessions.
The Highlights
- Developed & conducted survey of 336 mobile phone users in the US in Q3 2024, creating nearly 100 pages of insights.
- Leveraged insights for best practice guides, bylines, webinars, & press releases slated for Q4 2024.
