The Need
- Generate consistent air cover for the AdColony brand.
- Weave product initiatives naturally into our narrative.
- Empower publishing & performance teams with thoughtful content for client QBRs.
The Highlights
- Developed robust content strategy & engine, much of which was still followed for 5+ years after my departure!
- Conducted both qualitative & quantitative research to power the creation of dozens of studies, which were utilized to garner press coverage, fuel CRM initiatives, and generate inbound traffic.
- Leveraged partnerships to promote thought leaderships initiatives via road shows & training camps, lending credibility to our content.
