The Need

  • Align disparate product offerings — many of which accessed via different platforms under different brands — under a singular narrative.
  • Convey the brand’s full value proposition for publishers to both expand existing relationships and land new business.

The Highlights

  • Developed the “Make growth happen” unified publisher solution narrative for the InMobi, Glance, Meson, UnifID, and Appsumer brands — a first ever for the enterprise.
  • Framework became central theme for all aspects of publisher-facing marketing strategy through 2023.
  • New narrative drove strong BD discussions, with a recent game industry CMO complimenting that they “categorically” had a better understanding of InMobi’s offering as a result of the deck and wanted to explore 3 new opportunities as a result.

Other Projects