The Need
- Align disparate product offerings — many of which accessed via different platforms under different brands — under a singular narrative.
- Convey the brand’s full value proposition for publishers to both expand existing relationships and land new business.
The Highlights
- Developed the “Make growth happen” unified publisher solution narrative for the InMobi, Glance, Meson, UnifID, and Appsumer brands — a first ever for the enterprise.
- Framework became central theme for all aspects of publisher-facing marketing strategy through 2023.
- New narrative drove strong BD discussions, with a recent game industry CMO complimenting that they “categorically” had a better understanding of InMobi’s offering as a result of the deck and wanted to explore 3 new opportunities as a result.
Other Projects
Shaping the Product
Unified publisher solution narrative for disparate platforms within an enterprise ad tech company.
Platform Solution Narrative
Unified publisher solution narrative for disparate platforms within an enterprise ad tech company.
Unlocking Choice: CMP GTM
Positioning and GTM strategy for the InMobi Choice CMP, a consent management platform acquired by Quantcast and improved to serve the mobile ecosystem.
Demystifying Ad Mediation
Positioning and GTM strategy for Meson, a SaaS ad mediation platform, which aimed to educate & empower publishers while challenging the status quo.
Measuring the Conversation: The Game Awards
Series of 9 reports designed to generate air cover and leads for Spiketrap by tying proprietary insights to a tentpole industry event.
Grocery Shopping Experiences: May 2020 Snapshot
Whitepaper for DISQO exploring consumer preferences & satisfaction for various grocery shopping methods.
4th Edition: Consumer Confidence in the Context of COVID-19
Fourth edition of a whitepaper for DISQO exploring how consumer confidence and behaviors have shifted amid COVID-19.
Assessing Ad Relevance: May 2020 Snapshot
Whitepaper for DISQO exploring perceptions, expectations, and reality as they pertain to advertising relevance.
3rd Edition: Consumer Confidence in the Context of COVID-19
Third edition of a study for DISQO exploring how consumer confidence and behaviors have shifted in Q2 2020.
Discover Why
Piquing the curiosity of market researchers and inspiring them to attain deeper insight into their audiences.
Mending Measurement: Attaining a Clear View of Ad Effectiveness
Report that explored the current gaps in ad effectiveness measurement and introduced DISQO's cookie-free solution.
Marketing to the Power of X
Redefining the AUDIENCEX brand positioning to better convey its value & resonate with mid-market advertisers.
AdColony Study: Video Creative Best Practices
Extensive study into the creative attributes affecting app install marketing campaign KPIs, driving awareness & engagement.
Go Beyond: Compass SDK
Positioning and GTM strategy for the Compass SDK launch, which invited publishers to #GoBeyond with AdColony.
Mobile Monetization Study: Effects of Blacklisting
Mobile monetization study that sought to educate app developers and alleviate a common ad monetization concern.