The Need
Traditionally, mobile app publishers are cautious about the types of ads they permit to run in their apps. At the time, many sought to limit perceived competition from advertising within their games, as they feared cannibalization of their user base and ARPDAU.
This study sought to educate publishers on the effects of ad blacklists, showing that removing blocks could increase ad ARPDAU without affecting average session time or DAU.
The Highlights
- Created a 10 page report on the effects of blacklisting on ad monetization & user retention within mobile apps.
- Translated study into easy-to-use slides for client meetings & QBRs.
- Empowered publisher relations team with data-backed best practices to help their clients enjoy better ad monetization.
About the Project |
|
|---|---|
Title |
Mobile Monetization Study: Effects of Blacklisting |
Brand |
AdColony |
Published |
Dec 1, 2015 |
Format |
Whitepaper |
Featured In |
Client QBRs & education campaigns; engagement marketing channels |
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