The Need

  • Generate air cover for the Spiketrap brand and showcase the types of metrics that are offered by the platform.
  • Emphasize the importance of conversations for audience understanding

The Highlights

  • Published a series of 9 reports covering top award categories at The Game Awards.
  • Leveraged proprietary platform data to generate the report, thereby showcasing the SaaS platform capabilities.
  • Worked with PR firm to pitch the report to relevant industry reporters, garnering feature coverage in VentureBeat & pickup across multiple other outlets.
  • Gated the reports for lead generation.
About the Project
Title
 Measuring the Conversation: The Game Awards
Brand
 Spiketrap
Published
 Dec 10, 2020
Format
 Gated whitepaper
Featured In
 VentureBeat

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