The Need

  • Establish unique identity to reduce reliance on Sizmek relationship (both to mitigate risk & to prepare for expansion with other partnerships).
  • Resonate with SMB marketers & agencies who aspired to run advanced campaigns but did not have access to Sizmek or TDD.

The Highlights

  • Developed tagline “Marketing to the Power of X”, which is still in use today.
  • Trained org on brand manifesto & positioning.
  • In tandem with PR & marketing efforts, helped sales org enjoy a higher response & close rate.

Other Projects