The Need
- Introduce DISQO’s proprietary behavioral measurement capabilities to the market, including its application as a cookieless ad measurement solution.
- Introduce a new metric — brand intender rate — to market researchers and advertisers alike
- Pique advertiser interest in the power of DISQO’s behavioral approach to campaign lift measurement.
The Highlights
- Developed content marketing strategy, inclusive of regular blog posts and periodic reports.
- Created numerous reports that highlighted DISQO’s unique ability to measure the nuances between what people say and what they do.
- Published a 14 page report examining the current pitfalls in ad effectiveness measurement and introducing DISQO’s solution.
- Launched recurring consumer insights reports to track trends and garner air cover.
- Cross-utilized assets from reports in other formats to empower sales team & generate leads.
- Garnered significant air cover, leads, and new business through gated content.
