The Need
- Garner interest in DISQO’s unique market research and behavioral ad measurement capabilities.
- Acquire enterprise clients on a modest budget amid economic uncertainty due to the pandemic.
The Highlights
- Leveraged content marketing assets to create compelling landing pages & ad creatives to pique the interest of a multitude of persona groups.
- Leveraged ABM approach to attract and acquire key enterprise accounts
- Generated 300+ enterprise SQLs to drive 110% growth.
