This study was the first in DISQO’s series on the grocery shopping experience. As our consumer confidence studies had reveled a shift in grocery shopping behaviors amid COVID-19, this study sought to delve deeper into the motivators for alternative methods of grocery shopping.
All aspects of content creation and promotion — from research design through promotion — was handled directly by our team. The report was successfully covered by numerous industry news outlets, including Food Navigator, SmartBrief, & Food Logistics.
About the Project |
|
|---|---|
Title |
Grocery Shopping Experience: May 2020 Snapshot |
Brand |
DISQO |
Published |
June 10, 2020 |
Format |
Gated whitepaper |
Featured In |
Food Navigator, SmartBrief, & Food Logistics |
Other Reports
Measuring the Conversation: The Game Awards
Series of 9 reports designed to generate air cover and leads for Spiketrap by tying proprietary insights to a tentpole industry event.
Grocery Shopping Experiences: May 2020 Snapshot
Whitepaper for DISQO exploring consumer preferences & satisfaction for various grocery shopping methods.
4th Edition: Consumer Confidence in the Context of COVID-19
Fourth edition of a whitepaper for DISQO exploring how consumer confidence and behaviors have shifted amid COVID-19.
Assessing Ad Relevance: May 2020 Snapshot
Whitepaper for DISQO exploring perceptions, expectations, and reality as they pertain to advertising relevance.
3rd Edition: Consumer Confidence in the Context of COVID-19
Third edition of a study for DISQO exploring how consumer confidence and behaviors have shifted in Q2 2020.
Mending Measurement: Attaining a Clear View of Ad Effectiveness
Report that explored the current gaps in ad effectiveness measurement and introduced DISQO's cookie-free solution.
AdColony Study: Video Creative Best Practices
Extensive study into the creative attributes affecting app install marketing campaign KPIs, driving awareness & engagement.
Mobile Monetization Study: Effects of Blacklisting
Mobile monetization study that sought to educate app developers and alleviate a common ad monetization concern.