The Need

  • Drive awareness, interest, & adoption of the AdColony Compass™ SDK, which offered completely new engagement tools never before offered by the brand.
  • Educate existing clients about the new capabilities to secure enough pilot partners for Alpha and Beta testing phases.

The Highlights

  • Developed internal and external messaging materials to train staff on our narrative & educate clients.
  • Worked closely with publishing teams to prepare and promote a well-attended speaking session at GDC 2016.
  • Developed extensive content marketing strategy that went into effect 6+ months before the launch to establish AdColony’s position as a publisher partner that cared about user satisfaction & in-session engagement.
  • Led GTM push with #GoBeyond campaign featuring sponsored content, speaking sessions, paid media, & client engagement, generating 40+ qualified publisher signups for the Pilot Program.

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