The Need
- Foster trust in Spiketrap’s Clair AI and its method of measurement.
- Generate air cover for the Spiketrap brand and showcase the types of metrics offered by the platform.
- Emphasize the importance of conversations for audience understanding
The Highlights
- Developed content marketing strategy, inclusive of regular blog posts and periodic reports.
- Leveraged events like The Game Awards and Summer Games Fest to create, publish, & promote timely content.
- Utilized proprietary platform data to generate reports, thereby showcasing the SaaS platform capabilities.
- Worked with PR firm to pitch reports to relevant industry reporters, garnering feature coverage in VentureBeat & pickup across multiple other outlets.
- Leveraged highlights from content for social media engagement.
- Gated reports for lead generation.
