The Need
- Showcase the power of a fully first-party audience panel that offers both attitudinal and behavioral insights
- Inspire researchers to ask and discover why their audiences feel and act the way they do
The Highlights
- Developed and launched content and campaign series focused around theme of “Discover Why”.
- Leveraged proprietary behavioral data in parallel with custom research to explore the nuances between what people say & do.
- Leaned into trending topics at the time (2020 primaries, COVID, etc) to garner additional air cover for the brand with earned press coverage.
Other Projects
Shaping the Product
Educating internal teams on market dynamics and consumer behaviors to guide product & AI model improvements.
Platform Solution Narrative
Unified publisher solution narrative for disparate platforms within an enterprise ad tech company.
Unlocking Choice: CMP GTM
Positioning and GTM strategy for the InMobi Choice CMP, a consent management platform acquired by Quantcast and improved to serve the mobile ecosystem.
Demystifying Ad Mediation
Positioning and GTM strategy for Meson, a SaaS ad mediation platform, which aimed to educate & empower publishers while challenging the status quo.
Discover Why
Piquing the curiosity of market researchers and inspiring them to attain deeper insight into their audiences.
Marketing to the Power of X
Redefining the AUDIENCEX brand positioning to better convey its value & resonate with mid-market advertisers.
Go Beyond: Compass SDK
Positioning and GTM strategy for the Compass SDK launch, which invited publishers to #GoBeyond with AdColony.