The Need
- Showcase the power of a fully first-party audience panel that offers both attitudinal and behavioral insights
- Inspire researchers to ask and discover why their audiences feel and act the way they do
The Highlights
- Developed and launched content and campaign series focused around theme of “Discover Why”.
- Leveraged proprietary behavioral data in parallel with custom research to explore the nuances between what people say & do.
- Leaned into trending topics at the time (2020 primaries, COVID, etc) to garner additional air cover for the brand with earned press coverage.
Other Projects
Barbie2024-10-24T18:06:07-07:00
Unlocking Choice: CMP GTM
Positioning and GTM strategy for the InMobi Choice CMP, a consent management platform acquired by Quantcast and improved to serve the mobile ecosystem.
Barbie2024-10-23T14:57:04-07:00
Demystifying Ad Mediation
Positioning and GTM strategy for Meson, a SaaS ad mediation platform, which aimed to educate & empower publishers while challenging the status quo.
Barbie2023-11-28T10:50:36-08:00
Discover Why
Piquing the curiosity of market researchers and inspiring them to attain deeper insight into their audiences.
Barbie2023-11-28T10:50:17-08:00
Marketing to the Power of X
Redefining the AUDIENCEX brand positioning to better convey its value & resonate with mid-market advertisers.
Barbie2023-11-28T11:00:36-08:00
Go Beyond: Compass SDK
Positioning and GTM strategy for the Compass SDK launch, which invited publishers to #GoBeyond with AdColony.