The Need

  • Translate product features into core tenets & effective messaging that resonates with ICP needs.
  • Educate & empower mobile developers on the core tenets of ad mediation that they should expect from their tech provider.
  • Drive awareness & foster trust in Meson as a mediation solution that delivers on those core tenets.
  • Elevate thought leadership via data-driven speaking sessions at key events & empower BD teams with effective email campaigns.

The Highlights

  • Reframed core product features into benefits oriented messaging to serve as foundation for content & campaigns.
  • Developed messaging framework for core audience segments.
  • Developed email marketing campaign catered for target ICPs, helping BD team secure significant increase in MQLs, SQLs, & demos.
  • Leveraged market research insights gleaned via a project with Advertiser Perceptions in content to provide helpful & audience-informed content.
  • Worked closely with publishing teams to prepare and promote well-attended speaking sessions with Pocket Gamer, Business of Apps, and GDC.

Other Projects