The Need
- Translate product features into core tenets & effective messaging that resonates with ICP needs.
- Educate & empower mobile developers on the core tenets of ad mediation that they should expect from their tech provider.
- Drive awareness & foster trust in Meson as a mediation solution that delivers on those core tenets.
- Elevate thought leadership via data-driven speaking sessions at key events & empower BD teams with effective email campaigns.
The Highlights
- Reframed core product features into benefits oriented messaging to serve as foundation for content & campaigns.
- Developed messaging framework for core audience segments.
- Developed email marketing campaign catered for target ICPs, helping BD team secure significant increase in MQLs, SQLs, & demos.
- Leveraged market research insights gleaned via a project with Advertiser Perceptions in content to provide helpful & audience-informed content.
- Worked closely with publishing teams to prepare and promote well-attended speaking sessions with Pocket Gamer, Business of Apps, and GDC.
Other Projects
Unlocking Choice: CMP GTM
Positioning and GTM strategy for the InMobi Choice CMP, a consent management platform acquired by Quantcast and improved to serve the mobile ecosystem.
Demystifying Ad Mediation
Positioning and GTM strategy for Meson, a SaaS ad mediation platform, which aimed to educate & empower publishers while challenging the status quo.
Measuring the Conversation: The Game Awards
Series of 9 reports designed to generate air cover and leads for Spiketrap by tying proprietary insights to a tentpole industry event.
Grocery Shopping Experiences: May 2020 Snapshot
Whitepaper for DISQO exploring consumer preferences & satisfaction for various grocery shopping methods.
4th Edition: Consumer Confidence in the Context of COVID-19
Fourth edition of a whitepaper for DISQO exploring how consumer confidence and behaviors have shifted amid COVID-19.
Assessing Ad Relevance: May 2020 Snapshot
Whitepaper for DISQO exploring perceptions, expectations, and reality as they pertain to advertising relevance.
3rd Edition: Consumer Confidence in the Context of COVID-19
Third edition of a study for DISQO exploring how consumer confidence and behaviors have shifted in Q2 2020.
Discover Why
Piquing the curiosity of market researchers and inspiring them to attain deeper insight into their audiences.
Mending Measurement: Attaining a Clear View of Ad Effectiveness
Report that explored the current gaps in ad effectiveness measurement and introduced DISQO's cookie-free solution.
Marketing to the Power of X
Redefining the AUDIENCEX brand positioning to better convey its value & resonate with mid-market advertisers.
AdColony Study: Video Creative Best Practices
Extensive study into the creative attributes affecting app install marketing campaign KPIs, driving awareness & engagement.
Go Beyond: Compass SDK
Positioning and GTM strategy for the Compass SDK launch, which invited publishers to #GoBeyond with AdColony.
Mobile Monetization Study: Effects of Blacklisting
Mobile monetization study that sought to educate app developers and alleviate a common ad monetization concern.