The Need
- Create a blue ocean opportunity for an NLP AI insights platform to leverage its existing contextual capabilities to serve the advertisers looking to engage gaming audiences.
- Develop meaningful contextual audience segments that would appeal to advertiser needs.
- Create a solution narrative to land new business.
The Highlights
- Worked with product & engineering to define contextual audience segments to be used by Comscore & Xandr.
- Developed narrative to showcase both product capabilities and customer impact.
- Helped drive over 100% growth for brand with new, product led growth initiative.
