The Need
- Unlock potential for new customers & exciting customer upsells by developing a reporting capability designed for a specific use case: measuring campaign performance based on audience sentiment & engagement.
- Package new capabilities as a complete solution to help marketers plan, activate, & measure their campaigns.
The Highlights
- Worked with product, BD, & engineering to refine our reporting tools to provide the necessary insights to package as a distinct offering.
- Developed messaging & collateral for this new offering, coupling our new measurement capabilities with our affinity tools for campaign planning and contextual audiences for campaign activation, creating a full solution narrative.
