Highlights
- Byline written for GamesIndustry.biz, analyzing the growing popularity of the game Among Us through the lens of conversation.
- Leveraged proprietary Spiketrap data to tell explain the reasons — the whys — an otherwise innocuous game surged in popularity well after its initial release.
- Championed audience conversation insights as the key to understanding the trend, thereby supporting the brand’s narrative and key USP.
- Personally analyzed the data & crafted the narrative.
- Placement secured through PR firm.
About the Project |
|
|---|---|
Title |
Conversation as the Crewmate: Understanding the Rise of Among Us |
Outlet |
GamesIndustry.biz |
Published |
Nov 18, 2020 |
Format |
Byline |
Role |
Author |
Other Articles
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Conversation as the Crewmate: Understanding the Rise of Among Us
Byline exploring the rising popularity of the game Among Us through the lens of audience conversation.
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