The Need
- Introduce NLP AI powered brand safety tool to market.
- Draw attention of advertising component of the games industry ecosystem without alienating game developers or causing Twitch to bristle.
The Highlights
- Developed core messaging for Brand Safety suite to focus on key benefits.
- Developed messaging and content strategy to draw attention to how Spiketrap’s methodology was differentiated in the industry through its focus on contextual signals, not rudimentary keywords.
- Garnered significant air cover and inbound interest in the new solution, leading to new clients and partnerships.
