The Need
- Pique interest of marketing, community, & insights teams at target game development studios.
- Generate curiosity & interest in the Spiketrap platform to drive demo calls & keep prospects warm through long procurement & contract process.
The Highlights
- Leveraged platform data & content marketing assets to create compelling insights-focused ad creatives.
- Utilized ABM approach to drive interest & secure multiple champions within target accounts.
- Helped drive over 100% growth with target accounts with $150K ACV.
