The Need
- Elevate AUDIENCEX’s positioning & establish its value outside of its Sizmek partnership.
- Attract D2C marketers and small agencies catering to the SMB
The Highlights
- Expanded upon the “Marketing to the Power of X” messaging I had created, including themes around the X and marketing, elevation, amplification, etc.
- Leveraged healthy mix of aspirational, engaging, and promotional appeals for prospecting, retargeting, & customer acquisition.
- Generated a 6.7 ROAS each month via net new business (initial IOs & MSAs), contributing to 130% CAGR.
