Succinct Services for Better Brands

Hi! I’m Barbie.

Equal parts marketer and nerd, I elevate brands, engage audiences, empower teams, and exceed expectations.

Whatever stage you’re at — from bootstrapped or raising through scaling or eyeing an exit — I can help you foster growth and thrive.

Tap to learn more about my background, or scroll to book time to chat!

  • 20+ year marketing veteran

  • AI, adtech, martech, insights, & gaming

  • Strategic leader + hands-on doer

  • Marketing generalist; wearer of many hats

  • Mentor, team builder, coach, & collaborator

  • Growth driver, from 0 to 1 and 1 to 100.

  • Equal parts creative & analytical

Let’s Chat

Looking to grow your brand? Need helpful marketing advice? Want to book me as a speaker? Have a cat themed marketing meme that you know I absolutely must see? Whatever it is, reach out via the form on the right!





    Let’s Chat

    Looking to grow your brand? Need helpful marketing advice? Want to book me as a speaker? Whatever it is, reach out below!





      Experience

      iDigress

      Apr 2022 — Present

      Founder & Fractional CMO

      • Founder of creative studio and marketing consultancy serving media & tech
      • Serving as fractional CMO and marketing advisor for clients in tech, gaming, & other sectors
      • Helping brands improve their positioning, narrative, presence, reputation, and growth
      • Editor-in-chief for an undisclosed TTRPG publishing project

      InMobi

      Jun 2022 — Oct 2024

      Global Head of Developer Marketing

      • Led developer marketing for an ML AI mobile platform doing $1B+ annually
      • Created unified solution narrative & marketing strategy to drive over $5M ROI quarterly
      • Led product GTMs to garner 1000+ new SaaS clients for a key launch
      • Led multi-channel marketing programs to grow SDK adoption over 20%
      • Transitioned from consultant to FTE in Q2 2023

      Spiketrap

      Aug 2020 — Sep 2022

      VP of Marketing

      • Led marketing from seed to acquisition for an NLP AI audience intelligence & contextual ad platform
      • Led nimble team to drive over 100% marketing led growth in SaaS adoption, API usage, & DaaS
      • Owned & directed brand positioning, thought leadership, PR, & content strategy to elevate presence
      • Led product marketing, GTMs, ABM campaigns, SEM, & CRM to acquire clients with $150,000 ACV
      • Crafted media strategy & bespoke insights for bands & agencies in gaming & entertainment.

      DISQO

      May 2019 — Aug 2020

      VP of Marketing

      • Led B2B marketing for a consumer insights & ad measurement platform
      • Crafted & led thought leadership & content marketing strategy to increase brand health by 117%
      • Led ABM & digital marketing strategies to drive 110% marketing-led revenue growth.
      • Developed solution narrative & led GTMs to generate 300+ SQLs for SaaS & managed services.
      • Overhauled narrative & brand positioning for B2C subsidiary with over 10M MAUs.

      AUDIENCEX

      Jun 2018 — May 2020

      Head of Marketing

      • Led marketing for a digital advertising agency providing both managed service & self-serve SaaS
      • Redefined and elevated brand positioning & sales narrative to help drive a 130% CAGR
      • Led team & digital strategy to deliver a 7X ROAS via effective full-funnel marketing campaigns
      • Empowered sales team with air cover, messaging, & materials to double close rates
      • Served on strategy committee to improve campaign performance for a multitude of clients

      AdColony

      Dec 2014 — Apr 2018

      Director of Marketing

      • Led developer marketing for an ML AI mobile ad tech platform during a period of 46% CAGR
      • Oversaw marketing budget of $6M and globally distributed team to drive 300% growth
      • Developed & led product marketing & GTM strategies to drive 2X SDK adoption
      • Elevated CRM, social, & events to improve engagement, nurture CLV, and improve retention
      • Led research, thought leadership, & content marketing to elevate presence & garner 200+ press hits
      • Developed guides for user acquisition & monetization leveraged by thousands of mobile publishers

      PCM

      Mar 2014 — Dec 2014

      Brand Marketing Manager

      • Led content marketing for an enterprise tech brand and its B2C subsidiary
      • Oversaw global social & content team to drive a 5X engagement increase across B2B & B2C brands
      • Revamped partner marketing program to host weekly webinars & generate 100+ SQLs per event
      • Developed communications stylebook to unify brand voice across matrixed marketing organization

      Hero Level Productions

      Oct 2011 — Mar 2014

      Director of Marketing

      • Led B2B & B2C marketing for an esports production studio serving the gaming industry
      • Led campaigns to increase subscriptions 4X and sell-out events with up to 5,000 attendees
      • Crafted pitches driving $10M in revenue & funding from investors, media, studios, & sponsors

      CRN Solutions

      Jan 2009 — Sep 2011

      Director of Marketing

      • Led B2B & B2C marketing teams for wholesale & retail brands
      • Successfully launched multiple ecommerce subsidiaries, generating 30X ROAS
      • Led PR, CRM, SEM, content strategy, product marketing, & sales enablement to drive 230% growth

      Protelligent

      Jan 2007 — Jan 2009

      Marketing Specialist

      • Executed all marketing initiatives for an IT firm during a period of 4X growth
      • Led product marketing, positioning, & GTM strategies to promote SaaS & managed services
      • Developed content marketing, CRM, & event marketing strategies to elevate engagement
      • Elevated web presence & sales enablement materials to improve inbound leads & conversion rates

      Century Quality Management

      Aug 2011 — Jul 2008

      Marketing Assistant

      • Aided marketing & communications for a property management company
      • Contributed to multi-channel marketing & PR, helping 400 unit property achieve 100% occupancy
      • Improved community engagement, satisfaction, & retention via newsletters, CRM, & events

      Experience

      Founder & Fractional CMO

      iDigress

      Apr 2022 — Present

      • Founder of creative studio and marketing consultancy serving media & tech
      • Serving as fractional CMO and marketing advisor for clients in tech, gaming, & other sectors
      • Helping brands improve their positioning, narrative, presence, reputation, and growth
      • Editor-in-chief for an undisclosed TTRPG publishing project

      Global Head of Developer Marketing

      InMobi

      Jun 2022 — Oct 2024

      • Led developer marketing for an ML AI mobile platform doing $1B+ annually
      • Created unified solution narrative & marketing strategy to drive over $5M ROI quarterly
      • Led product GTMs to garner 1000+ new SaaS clients for a key launch
      • Led multi-channel marketing programs to grow SDK adoption over 20%
      • Transitioned from consultant to FTE in Q2 2023

      VP of Marketing

      Spiketrap

      Aug 2020 — Sep 2022

      • Led marketing from seed to acquisition for an NLP AI audience intelligence & contextual ad platform
      • Led nimble team to drive over 100% marketing led growth in SaaS adoption, API usage, & DaaS
      • Owned & directed brand positioning, thought leadership, PR, & content strategy to elevate presence
      • Led product marketing, GTMs, ABM campaigns, SEM, & CRM to acquire clients with $150,000 ACV
      • Crafted media strategy & bespoke insights for bands & agencies in gaming & entertainment.

      VP of Marketing

      DISQO

      May 2019 — Aug 2020

      • Led B2B marketing for a consumer insights & ad measurement platform
      • Crafted & led thought leadership & content marketing strategy to increase brand health by 117%
      • Led ABM & digital marketing strategies to drive 110% marketing-led revenue growth.
      • Developed solution narrative & led GTMs to generate 300+ SQLs for SaaS & managed services.
      • Overhauled narrative & brand positioning for B2C subsidiary with over 10M MAUs.

      Head of Marketing

      AUDIENCEX

      Jun 2018 — May 2020

      • Led marketing for a digital advertising agency providing both managed service & self-serve SaaS
      • Redefined and elevated brand positioning & sales narrative to help drive a 130% CAGR
      • Led team & digital strategy to deliver a 7X ROAS via effective full-funnel marketing campaigns
      • Empowered sales team with air cover, messaging, & materials to double close rates
      • Served on strategy committee to improve campaign performance for a multitude of clients

      Director of Marketing

      AdColony

      Dec 2014 — Apr 2018

      • Led developer marketing for an ML AI mobile ad tech platform during a period of 46% CAGR
      • Oversaw marketing budget of $6M and globally distributed team to drive 300% growth
      • Developed & led product marketing & GTM strategies to drive 2X SDK adoption
      • Elevated CRM, social, & events to improve engagement, nurture CLV, and improve retention
      • Led research, thought leadership, & content marketing to elevate presence & garner 200+ press hits
      • Developed guides for user acquisition & monetization leveraged by thousands of mobile publishers

      Brand Marketing Manager

      PCM

      Mar 2014 — Dec 2014

      • Led content marketing for an enterprise tech brand and its B2C subsidiary
      • Oversaw global social & content team to drive a 5X engagement increase across B2B & B2C brands
      • Revamped partner marketing program to host weekly webinars & generate 100+ SQLs per event
      • Developed communications stylebook to unify brand voice across matrixed marketing organization

      Director of Marketing

      Hero Level Productions

      Oct 2011 — Mar 2014

      • Led B2B & B2C marketing for an esports production studio serving the gaming industry
      • Led campaigns to increase subscriptions 4X and sell-out events with up to 5,000 attendees
      • Crafted pitches driving $10M in revenue & funding from investors, media, studios, & sponsors

      Director of Marketing

      CRN Solutions

      Jan 2009 — Sep 2011

      • Led B2B & B2C marketing teams for wholesale & retail brands
      • Successfully launched multiple ecommerce subsidiaries, generating 30X ROAS
      • Led PR, CRM, SEM, content strategy, product marketing, & sales enablement to drive 230% growth

      Marketing Specialist

      Protelligent

      Jan 2007 — Jan 2009

      • Executed all marketing initiatives for an IT firm during a period of 4X growth
      • Led product marketing, positioning, & GTM strategies to promote SaaS & managed services
      • Developed content marketing, CRM, & event marketing strategies to elevate engagement
      • Elevated web presence & sales enablement materials to improve inbound leads & conversion rates

      Marketing Assistant

      Century Quality Management

      Aug 2011 — Jul 2008

      • Aided marketing & communications for a property management company
      • Contributed to multi-channel marketing & PR, helping 400 unit property achieve 100% occupancy
      • Improved community engagement, satisfaction, & retention via newsletters, CRM, & events

      “Barbie is a big picture thinker, she understands how all digital marketing channels work together and what needs to be done in order to create a cohesive message.”

      Morgan G., B2B CMO

      “When I think of a marketing leader — one who is well-rounded, strategic, and insanely knowledgeable — Barbie comes to mind.”

      Claudia A., Events Marketer

      “Barbie has the unique blend of intelligence and compassion rooted to a ‘grind it out’ work ethic, making her the ideal marketing and comms lead.”

      Brad W., Business Development Leader

      “I learned a great deal about the finer points of marketing strategy by working with Barbie. Her presence and mentorship has aided my professional career immensely.”

      Justin M., Digital Activation Director

      “Working on Barbie’s team, I benefitted greatly from her clear direction, unrivaled organization, and patient visual design coaching.”

      Robin W., Brand Marketer

      Articles

      Articles

      Let’s Chat

      Looking to grow your brand? Need helpful marketing advice? Want to book me as a speaker? Whatever it is, reach out below!





        Let’s Chat

        Looking to grow your brand? Need helpful marketing advice? Want to book me as a speaker? Have a cat themed marketing meme that you know I absolutely must see? Whatever it is, reach out via the form on the right!





          iDigress Group

          This site is the personal home of the founders of iDigress: Tom & Barbie. Kindly pardon the dust as you navigate! To learn more about the company, visit our Group, Studio, or Agency sites.

          iDigress Group

          the company behind iDigress LLC

          iDigress Studio

          our TTRPG publishing studio

          iDigress Agency

          our marketing consultancy