A more personal glimpse into who I am, in brief, from the folks at Principal Post.

Opinion piece written for Adweek exploring the narrative unfolding in gaming & what marketers must do to foster trust amid acquisitions.

Byline in Adweek discussing the video game industry’s center stage role in popular culture and how the advertising industry is finally starting to take notice.

Byline in Campaign US challenging marketers to dump their demographic assumptions and instead seek deeper audience understanding.

BizReport’s Kirstina Knight interviews Barbie Koelker on how marketers can protect their brands when advertising in high UGC environments.

An exploration into the rise and future of Among Us through the lens of audience conversations across social, streaming, and review platforms.

Byline in Target Marketing Magazine discussing the need for marketers to curate consumer confidence, channel consistency, and conserve character amid the chaos of the COVID-19 pandemic.

Feature in WWD discussing the lessons learned from a DISQO study on the impact of the COVID-19 pandemic on consumer attitudes, reported activities, and measured digital behaviors.

Byline in Street Fight Magazine discussing the need for market researchers to foster a relationship of trust with audiences by openly engaging people, diligently protecting their data and privacy, and fairly rewarding them for their participation.

Feature in WWD discussing the results of a DISQO consumer study on ad relevance, which illuminated the need and opportunity for marketers to make their campaigns more interesting and relevant to their audiences.

Interview with MarTech Series sharing perspectives on how the ad tech industry has evolved, advice for other marketing leaders, lessons learned from a DISQO study on the consumer voice, and more.